In the previous blog, we shared with you the most basic words and phrases from our digital marketing dictionary. In this blog, we continue to explain terms from the digital world and focus on terms related to creating a website.

If some of the terms are still not clear to you, or we have left out some that are of particular interest to you, feel free to contact us. We are here to make your journey through the digital marketing world as easy as possible.

In the next blog, we will explore definitions of digital marketing in general.

  • Landing page
    A page that invites a visitor to a specific action.
  • Page speed
    The speed at which a page loads its content. Find out how fast is your web site here.
  • Doorway page
    A page that aims to better represent the website to search engine crawlers and give them real information about it.
  • Checkout page
    A page where payment is made after a purchase is done on the website.
  • Anchor Text
    A textual, visible part of a clickable link that leads to another website.
  • Image Tag
    An element that displays an image on an HTML page.
  • Title Tag
    An element that defines the title of the document.
  • Meta Tag
    A brief description of the content of the page.
  • ALT Tag
    An element that provides a textual alternative to an image on an HTML page.
  • Link building
    Creating links on relevant sites to increase visibility and better positioning in search engine results.
  • Broken link
    A link to a non-existing web page.
  • Backlink
    A links from another site to a given site.
  • External link
    A link that leads to a page on another website.
  • Internal link
    A link that leads to another page within the same website.
  • Webmaster
    A person who is responsible for maintaining one or more websites.
  • Sitemap
    A list of pages that are available to a user at a particular website.
  • Bounce rate
    Percentage of users who leave the website without interacting.
  • Referring domain
    A domain that has link to a given site.
  • Web cookies
    A set of information that a website leaves on a user’s browser to enhance user’s experience on that website (automatic user recognition, etc.)
  • Indexing
    A process of collecting, sorting and storing data in order to enable access to information. In a context of search engine, it means cataloguing websites.

  • Pop-up messages
    An advertising format that involves popping up a new window that displays advertisements.
  • Responsive design
    Web design that enables optimized display, use, reading and scrolling through the web site on devices of different screen sizes.
  • Snippet
    A small piece of text or source code that can be inserted into the code of a program or web page.
  • Spam parameters
    Parameters that detect the characteristics of websites that do not comply with Google policies.
  • Queries
    Words or phrases we type into the search engine when we search for something.