Digital marketing is a marketing area that primarily deals with the design and creation of an online strategy in order to promote visibility of a company’s digital brand on internet. There are several ways to connect with potential clients or to deepen connectivity with existing ones. Above all, these are:
- Search engines
- Social media
The approach to connecting with clients is certainly different according to the wishes, needs and capabilities of each client individually.
This area of marketing has become one of the fastest growing areas in recent years. This fact is supported by data that 70% to 80% of people have internet and spend their time on computers, tablets and phones (source: Smart insights). Stop for a moment and only think about how much time you spend watching your mobile phone and internet content on it and compare that time with time spent in front of the TV. If on top of it we add the number of “seen” ads, will understand why more and more companies and SMEs change their marketing approach to social networks.
We conclude that if you do not exist on internet, you do not exist in the world of business. Most internet users use social networks, and more than 2/3 of them visit online stores and buy products via internet.
Lately, more and more users are reaching the desired product through search on internet – much more often than through direct marketing. This points out the fact that digital marketing has just taken a flyer and that soon it can be expected to realize its full potential.
How does business define digital marketing?
Digital marketing is using several digital tactics and channels to connect with clients where they spend most of their time: online. From the website to the digital advertising, email marketing, online brochures and wider – there is a spectrum of tactics that fall under “digital marketing”.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overall goals. Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels they have.
Content marketers, for example, can create a series of blog posts that serve to generate leads from a new e-book recently created by a business. The company’s social media market could then promote these posts through paid and organic messages on social accounts for business users. Perhaps an email marketer creates an e-mail campaign to send information about the company. We’ll talk more about these specific digital marketers in upcoming blogs.
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What is Digital Marketing? Vol. 2