What does a digital marketer do?

Digital marketers are in charge of raising brand awareness and generating leads through the company’s digital channels – both free and paid. These channels include social media, company’s own website, search engine ranking, email, e-commerce, blog, etc.

Digital marketers usually focus on a different key performance indicator (KPI) for each channel so that they can accurately measure the performance of the company in each of them. An SEO marketer in charge of SEO, for example, measures the “organic traffic” of their website – the traffic that comes from a site’s visitors who have found the website through Google Search.

Today, digital marketing takes place in many marketing roles. In small companies, a marketer could own many of the digital marketing tactics described above at the same time. In larger companies these tactics have more experts focusing on only one or two digital channels of the brand.

What a digital campaign looks like?

In simple words and shortest explanation, the digital campaign is made of these “ingredients:”

Step 1: Creating a website (writing content and designing visuals)

Step 2: Selecting suitable digital platforms for content placement (based on your goals, audience, etc.)

Step 3: Making a detailed marketing strategy (selecting adequate graphics and text that represents your brand, creating schedules, KPIs and timeline)

Step 4: Promoting selected content on the most relevant channels previously chosen

Step 5: Measuring results, modifying campaigns, analyzing outcomes

What is marketing on social networks?

Marketing on social networks (SMM, social media marketing) is a type of digital marketing that is highly specialized for social networks (e.g. Facebook, Instagram, LinkedIn, Twitter, Snapchat) where your potential clients or existing customers are located. The goal of marketing on social networks is to create textual and visual content that encourages users to take action, and (if needed) a change in behavior. The power and influence of SMM are rising tremendously in the past couple of years and is becoming one of the most important aspects of an overall marketing strategy of companies.

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